Cafe and Hof was founded in 2016 in Seoul, inspired by the artwork of illustrator Sarim. 

 She captures her everyday life with her dog Mori through simple black-and-white illustrations, 

 turning these into a range of delightful products. 

 Her aim is to create designs that bring happiness to people's lives. 


 Cafe and Hof是一個源自2016年韓國的品牌。專注於捕捉生活中那些被我們忽略的微 小時刻。 

 透過與寵物Mori的日常生活故事,品牌的創始人Sarim以獨特的極簡線條和黑 白插圖,讓我們共同探索心中所承載的生活片段故事。 

 現在,Cafe and Hof不僅設計製造 插畫作品,還將其設計概念延伸到了文具和包款等產品上,讓精緻的生活美學融入日常 的點點滴滴。


사림 Sarim


 [Education] 

Associate degree in Graphic Design, 

 Kaywon university of art & design, Korea (2014) 



 [Exhibition]


Should I say I love you again? @Seoul Museum (2021) 

Hong Kong illustration and creative show (2021)

Busan illustration Fair @Bexco (2021)

Hong Kong illustration and creative show (2020)

Pinkoi Market Thailand @Warehouse 30 (2020)

Public Garden @Singapore (2019)

Seoul Design Festival @COEX (2019)

Pinkoi Market Taiwan @Huashan 1914 (2019)

Pinkoi illustration Pop up shop @Yelo House (2019)

Taipei Art book fair @SCCP (2019)

Public Garden @Singapore (2019)

Publisher's Table @D Museum (2019)

BEJOINT illustration Fair @Shenzhen (2019)

Seoul illustration Fair @COEX (2019)

Creative Expo Taiwan @Taipei Expo park (2019)

Aardman animation exhibition @Seoul Museum (2018)

Seoul illustration Fair W @COEX (2018)

Pinkoi Market Taiwan @Huashan1914 (2018)

Pinkoi Market Thailand @Lhong 1919 (2018)

Publisher's Table @Culture Station Seoul 284 (2018)

Dear my wedding dress @Seoul Museum (Group Show, May 2018) 

 Creative Expo Taiwan 'Talent 100' @Taipei Expo Park Expo Dome (April 2018) 

 Seoul illustration Fair W @COEX (Dec 2017) 

 小話 ; a short story @Seoul Museum (Group Show, 8 Nov, 2017) 

 Blind Poster @haenghwatang (Group Show, Oct, 2017) 

 The Temperature of love @Seoul Museum (Group Show, 20 Apr, 2016) 

 Monthly Drawing @Gallery cafe Lob (Feb, 2016) 

 The beginning of a misunderstanding @Gallery cafe Miel (Group Show, Dec, 2013)



[Collaboration]


Laneige (2020) 

 Etude House (2018) 

 Say Department store (2018) 

 Betters (2018)

Unknown House (2017)

TWBOM (2016)

I HATE MONDAY (2016)

Banditapple company (2016)



[illustration for Books]


20대를 무난하게 살지마라 (2021)

인간관찰 (2021)

내일을 위한 내 일 (2021)

어른이 되어 처음 만나는 한자 (2020)

나는 아기 캐리어가 아닙니다 (2019)

관계가 풀리는 태도의 힘 (2019)

책갈피의 기분 (2019)

눈 깜짝할 사이 서른셋 (2019)

반려견 증상 상식사전 (2018)

어쩐지 더 피곤한 것 같더라니 (2018)

아무튼, 계속 (2017)





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