graphic designer

 founder of Cafe and Hof

이사림 Sarim Lee 

illustrator, graphic designer and founder of Cafe and Hof.

 Based in Korea. The brand started in 2016.

An illustration brand with paper goods and other various gifts created.

  With simple yet perceptual design, She strive to tell stories about our ordinary life.



Associate degree in Graphic Design, Kaywon university of art & design, Korea (2014) 


Should I say I love you again? @Seoul Museum (2021) 

Hong Kong illustration and creative show (2021)

Busan illustration Fair @Bexco (2021)

Hong Kong illustration and creative show (2020)

Pinkoi Market Thailand @Warehouse 30 (2020)

Public Garden @Singapore (2019)

Seoul Design Festival @COEX (2019)

Pinkoi Market Taiwan @Huashan 1914 (2019)

Pinkoi illustration Pop up shop @Yelo House (2019)

Taipei Art book fair @SCCP (2019)

Public Garden @Singapore (2019)

Publisher's Table @D Museum (2019)

BEJOINT illustration Fair @Shenzhen (2019)

Seoul illustration Fair @COEX (2019)

Creative Expo Taiwan @Taipei Expo park (2019)

Aardman animation exhibition @Seoul Museum (2018)

Seoul illustration Fair W @COEX (2018)

Pinkoi Market Taiwan @Huashan1914 (2018)

Pinkoi Market Thailand @Lhong 1919 (2018)

Publisher's Table @Culture Station Seoul 284 (2018)

Dear my wedding dress @Seoul Museum (Group Show, May 2018) 

 Creative Expo Taiwan 'Talent 100' @Taipei Expo Park Expo Dome (April 2018) 

 Seoul illustration Fair W @COEX (Dec 2017) 

 小話 ; a short story @Seoul Museum (Group Show, 8 Nov, 2017) 

 Blind Poster @haenghwatang (Group Show, Oct, 2017) 

 The Temperature of love @Seoul Museum (Group Show, 20 Apr, 2016) 

 Monthly Drawing @Gallery cafe Lob (Feb, 2016) 

 The beginning of a misunderstanding @Gallery cafe Miel (Group Show, Dec, 2013)


Laneige (2020) 

 Etude House (2018) 

 Say Department store (2018) 

 Betters (2018)

Unknown House (2017)

TWBOM (2016)


Banditapple company (2016)

[illustration for Books]

20대를 무난하게 살지마라 (2021)

인간관찰 (2021)

내일을 위한 내 일 (2021)

어른이 되어 처음 만나는 한자 (2020)

나는 아기 캐리어가 아닙니다 (2019)

관계가 풀리는 태도의 힘 (2019)

책갈피의 기분 (2019)

눈 깜짝할 사이 서른셋 (2019)

반려견 증상 상식사전 (2018)

어쩐지 더 피곤한 것 같더라니 (2018)

아무튼, 계속 (2017)